We are seeking a highly motivated and experienced Content Marketing Specialist to join our dynamic marketing team. You will be responsible for developing and executing content strategies that drive brand awareness, generate leads, and support our overall marketing objectives. This role requires a strong understanding of the tech landscape, excellent writing and communication skills, and a datadriven approach to content creation.

Responsibilities

Develop and implement comprehensive content marketing strategies aligned with business goals.

Create highquality, engaging content across various formats, including blog posts, articles, white papers, case studies, ebooks, social media updates, website copy, email newsletters, and video scripts.

Conduct thorough keyword research and SEO optimization to maximize content visibility and organic reach.

Collaborate with crossfunctional teams product, sales, engineering to understand target audiences, product features, and industry trends.

Manage the content calendar and ensure timely publication of content.

Promote content across various channels, including social media, email marketing, and paid advertising.

Analyze content performance metrics and identify areas for improvement.

Stay uptodate with the latest content marketing trends, tools, and best practices.

Manage and maintain the companys blog and other content platforms.

Develop and maintain content style guides and brand voice guidelines.

Contribute to the development of marketing campaigns and initiatives.